#COLORS EFFECT ON MOODS HOW TO#
#COLORS EFFECT ON MOODS FULL#

Chances are that these logos all have some set of colors, not just black and white. Try an exercise for a second: Think about the first logos that come to mind.

These color and emotion connections can play a huge part in how your logo and branding affect your target audience.Ĭreate free logos How specific colors make you feel Likewise, you’ll notice that cool colors are typically calming. If you look at the above three axes of colors and the emotions they represent, you’ll see that warm colors are generally happy and energizing. The key to how colors represent emotions is that warmth and coolness often dictate a color’s other properties. Likewise, warm colors are often energizing, and they can inspire action, passion, or even appetite. Cool colors can help you feel relaxed or at peace.

Cool colors are often calming, or at least not overly stimulating. This distinction might explain why cloudy, wintry days with fewer daylight hours are associated with seasonal affective disorder. Brighter colors often impart happier emotions, whereas darker ones may feel sadder.

#COLORS EFFECT ON MOODS FULL#

Likewise, since summertime is full of shining sunlight and sandy beaches, we often think of yellow, orange, and red as warm colors. Gray skies and snowy landscapes define winter, so we often describe colors like gray and blue as cool colors. How colors affect emotionsĬolors and their corresponding emotions are often placed along three different spectrums to describe their effects. Color psychology can put the human experience behind your color choices, helping you select the shades that may influence how your clients and customers feel about your company or product. This field of study examines the relationship between color and mood, action, feelings, and other psychological reactions. What is color psychology?Ĭolor psychology is the study of the relationship between colors and emotions.

#COLORS EFFECT ON MOODS HOW TO#

Learn about color psychology to discover how to use the relationship between colors and emotions to your advantage when promoting your brand. Or if you’re looking at a nighttime sky, maybe you feel ready to stop working and relax. Look out the window right now and notice how you feel - a blue sky might make you feel upbeat, whereas a gray sky might have you a bit down. We often take for granted how strongly color affects us on a daily basis.

Colors effect on moods